Raymond Apparel Ltd (RAL)

Task Force for Music & Arts (TaFMA), Govt of Nagaland & Raymond Apparel Ltd (RAL) inked the agreement today for Hornbill Music Festival 2021. Parx will be the presenting sponsor for the Hornbill Music Festival this year and Mr S L Pokharna, President & Board Member of Raymond Ltd, said that the brand looks forward to a long term association with the event. He said, Hornbill Music festival is a great platform for engaging with the fashionable and music loving youth of Nagaland and the neighbouring states. Parx is a brand for the youth, and music is one of the key engagement platforms for the brand which has been established through the very successful execution of Parx Hunt, a music IP of the brand.

Speaking at the event Mr. Theja Meru, Advisor, TaFMA thanked Parx for extending support to the event and for reaching out to Nagaland. He said Hornbill festival is a great cultural extravaganza which has established itself in this part of the world and continues to grow year after year. He also expressed happiness that a brand like Parx has decided to join hands to create new exciting engagement opportunities for the visitors at the Hornbill Music Festival.

Mr. Theja Meru and Mr S L Pokharna discussed about many other future areas of partnership for the Raymond Apparel and TaFMA when they met at the Raymond headquarters in Mumbai.